Running four to twelve client brands
The approval bottleneck at nine clients, why per-seat pricing punishes agencies that use freelancers, and what Unitive is deliberately not.
Unitive is built for a specific shape of company. Small agencies and studios, roughly two to thirty people, running social for somewhere between four and twelve client brands, with a founder still personally approving the work.
If that is you, some of this will be unpleasantly familiar.
The approval bottleneck
At four clients you can read everything. At nine you still read everything, but it has quietly become the thing you do instead of selling. The work is not hard. It is constant, it arrives in the wrong order, through four different channels, and often as a screenshot.
That is the queue problem, so Unitive makes it a queue. One place, everything waiting on you, each item carrying the brief it came from and the asset it uses. One pass a day, in order, rather than all day in pieces.
Freelancers and the per-seat problem
Agency headcount moves. You bring in a designer for a launch, a copywriter for a quarter, a cover for six months.
Per-seat pricing punishes exactly that. Every freelancer becomes a decision about whether they are worth the line item, which is a daft thing to be weighing while you are trying to staff a project.
So Unitive is priced flat per workspace with seat caps instead of per seat. Solo is free with two seats. Team is 49 pounds for ten. Studio is 129 pounds for thirty. Agency is 249 pounds for a hundred. Add the freelancer and stop thinking about it.
Separation that is enforced, not just displayed
Each client's content is separated in the database itself rather than only in the interface. Permissions are set per module and per level, so a freelancer can draft without being able to publish, and a client reviewer can approve their own work without seeing the other nine accounts.
This matters more than it sounds. The thing that ends an agency relationship is not usually a bad post. It is a client seeing something that belonged to a different client.
What we are deliberately not
Not enterprise. There is no SSO and no procurement surface, and we are not going to pretend there is.
Not for solo creators. If you post for yourself, you do not have an approval problem, and the gate we built is pure overhead.
Not a Slack replacement. Keep Slack.
Where we are
Invite-only, working with a small number of teams while the next phase of the campaign workflow lands. If you run four to twelve brands and the approval queue is your bottleneck, request an invite and tell us how many clients you carry.